Free Franchise Evaluation Checklist

Franchise Evaluation Checklist

By Franchise Dream Team | franchisedreamteam.com

1. Self-Assessment (6 items)

  • Defined my ownership goals (income replacement, wealth building, legacy)

  • Assessed my total liquid capital and financing options

  • Determined my preferred time commitment (full-time, semi-absentee, executive)

  • Identified my transferable skills and experience

  • Discussed franchise ownership with my family/partner

  • Set a realistic timeline for my franchise search

2. Franchise Research (5 items)

  • Explored 3+ franchise categories that match my interests

  • Compared investment ranges across my target categories

  • Researched industry growth trends for my top categories

  • Identified 3-5 specific brands to evaluate further

  • Connected with a franchise consultant for guidance

3. FDD Review (7 items)

  • Received the Franchise Disclosure Document from the franchisor

  • Reviewed Item 1: Franchisor background and leadership

  • Reviewed Item 3: Litigation history

  • Reviewed Item 5-6: Franchise fee, royalties, and ongoing costs

  • Reviewed Item 7: Total estimated initial investment

  • Reviewed Item 11: Training and support provided

  • Reviewed Item 20: Franchise location openings, closings, transfers

4. Validation Calls (5 items)

  • Called at least 10 current franchisees from Item 20 list

  • Asked about break-even timeline and corporate support quality

  • Asked about typical weekly schedule and biggest challenges

  • Spoke with at least 2 former or struggling franchisees

  • Documented consistent patterns (positive and negative)

5. Professional Review (4 items)

  • Hired a franchise attorney to review the FDD and franchise agreement

  • Consulted with an accountant on tax implications and financial readiness

  • Explored financing options (SBA loans, 401k rollover, conventional lending)

  • Verified territory availability and exclusivity terms

6. Discovery Day (4 items)

  • Attended Discovery Day at franchisor headquarters

  • Met the leadership team and asked remaining questions

  • Evaluated company culture and alignment with my values

  • Visited a nearby franchise location to see operations firsthand

7. Final Decision (4 items)

  • Reviewed all notes from validation, FDD, and Discovery Day

  • Discussed final decision with family, attorney, and accountant

  • Confirmed financing is approved or in place

  • Ready to sign the franchise agreement with confidence